December 10, 2018 | Rosemarie Day

Modern Healthcare: Why one state that did everything right is still losing ACA exchange enrollment

“But even in the sixth open enrollment period since the inception of the exchanges, marketing and advertising remain important because the individual market’s membership is constantly changing, unlike the more stable employer-sponsored insurance market, said Rosemarie Day, founder and CEO of consultancy Day Health Strategies.

“You’re not dealing with the same customer base every year,” she said, adding that some states that operate their own exchanges boosted their marketing efforts after the federal pullback and have seen an uptick in 2019 enrollment so far.”

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