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Jennifer Shurman brings over 19 years of business leadership experience from her professional focus in the health care sector. As a consultant, she acts as a project manager for numerous insurance, private business, public health and pharmaceutical clients and is known for her ability to structure multi-functional projects and lead teams to achieve operational priorities and strategic goals. Recent engagements include strategic plan development and tactical implementation for companies to succeed in launching and selling insurance products on health insurance exchanges. Projects incorporate ongoing policy developments and involve competitive positioning, pricing, branding, messaging, consumer advertising and other marketing and operational activities to maximize business success related to health care reform.
Jennifer led efforts to evaluate a SHOP program for a public exchange, enhance provider relations functions for a major Co-Op health plan, and managed a DHS engagement to implement health reform with a Blue Cross Blue Shield plan. Previously, Jennifer was a health care analyst for Arthur D. Little, Director of Sales and Marketing for Helios Health, Director of Marketing for inVentiv Health, Director of Government Reimbursement at Schering-Plough, and Senior National Account Director of Specialty Markets at Merck. Jennifer holds an MBA from Harvard Business School and a BA from Colby College.